Every minute detail – down to the type of saw Ocean is holding and the type of construction for which it is commonly used – has been assessed.Īway from the home improvement, the video was awash with the industrial noise of saws and ghostly clips of music. #Pyramids frank ocean music video meaning code#Images of the singer have been found in the website’s code employees of Apple, whose logo appeared in the video, have reportedly been bombarded by fervent fans demanding more information. Since the video launched, fans have displayed a terrifying dedication to the business of decoding it. Ocean has kept a low profile in the past couple of years, but he appeared in a recent Calvin Klein campaign. Yet the hysteria surrounding the release continues to grow, proving that you don’t need a live playback-cum-fashion-show in a world-famous arena (as West did at Madison Square Garden) to stoke anticipation for a comeback – a circular saw will do. ![]() But once the viewer realised there was no climax or plot twist to come – unless you consider the moment when he briefly checked his phone a cinematic highlight – there was little to be gained by watching. ![]() These images would loop, and occasionally new camera angles were introduced. At times, a figure – later revealed to be Ocean – would arrive and start to cut, drill and sand planks of wood. We saw a large stack of speakers, possibly taken from an installation by the artist and friend of Ocean Tom Sachs, that is currently being shown at Brooklyn Museum in New York. ![]() For nearly 48 hours, a camera was fixed on a black-and-white CCTV-like setup that showed the inside of an empty warehouse and a line of machinery. The suspense was broken on 1 August, when mysterious footage – reportedly filmed in 2015 – appeared on the website.
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